Kris Tripplaar/Sipa USA/Newscom

The Tide Pod Challenge has has gone from fad to new pet project for NYS lawmakers proposing legislation to fight the internet challenge that has had children and adults showing up in hospitals for allergic reactions, etc.

Consumer safety activists have recently released statements of support for the bill. Chuck Schumer recently said he saw a Tide pod on his staffer’s desk, and he wanted to eat because it looked like candy.

In 2012 to 2017,  two children died from consuming liquid detergent single serves, compared to the 16 kids under the age of 6 who died from exposure to batteries between 2012 and 2016, according to the National Poison Control Center.

Small products of any kind should be stored safely away from children.

The bill, sponsored by Sen. Brad Hoylman (D/Manhattan) and Assemblymember Aravella Simotas (D/–Queens), would require all detergent individual packets sold in New York to be of a “uniform” color that is “unattractive to children.” The product would also have to come wrapped in “child bite–resistant packaging” with a warning label informing Tide Pod  “challengers” that the product is dangerous to eat, according to the Democrat bill.

“As the parent of two young kids, I’m very concerned about the safety of liquid detergent packets,” Hoylman said in a press release. “It’s way past time to fix these products or remove them altogether from store shelves.”

Consumer safety activists also released statements of support for the bill. “By clearly marking individual packages with a warning message, I hope teenagers will rethink their self-harming behavior,” said Shino Tanikawa, a member of Community Education Council District.

Some teens have been eating them for youtube videos as part of a challenge. There have been reported allergic reactions with eye swelling and closing shut.

The text of Hoylman and Simotas’ bill say “from 2013–2015, there were over 49,000 reported cases of young children ingesting or inhaling the contents of liquid detergent pods.” The American Association of Poison Control Centers puts this number lower, counting 34,479 children under 6 being exposed to liquid detergent packages.

These numbers include all manner of exposures, including kids who get the substance on their skin.

Proctor and Gamble—the makers of Tide Pods—sells less flashy all-white detergent packs, and it says its already makes the packages child-resistant. P&G has also already launched a safety initiative in response to the rash of people consuming its pod products.