Lancome and recent Rockland Visitor, Julia Roberts, are promoting ‘Write her future’, a global women’s literacy campaign

Julia Roberts for Lancome global literacy program for women

Photo: Lancome

 ‘Write Her Future’, is Lancôme’s first world-wide philanthropic program. As part of the project, Lancôme will donate at least 2 million Euros/$2.4 million to literacy programs over the next five years.

Lancôme also pledges to “develop local support communities for this cause,” as ‘Write Her Future’s’ primary goal of raising awareness. Lancôme is also aiming to use Write Her Future to help improve women’s health and lifespans.

The household name says low self-confidence and reduced career prospects as some of the negative effects illiteracy has on the millions of women around the world who don’t know how to read or write.

Lancôme is working with Cooperative for Assistance and Relief Everywhere (CARE), a  non-governmental humanitarian organization, which presently operates in 94 countries. CARE and Lancôme are working together on literacy programs in Morocco, Guatemala, and Thailand, which are supposed to benefit up to 40,000 people, including 8,000 women.

Lancôme is enlisting the help of their ambassadors like Julia Roberts, Isabella Rossellini, Taylor Hill, and Lupita Nyong’o to promote ‘Write Her Future’ online.

Those who wish to support Write Her Future can write their name and share it on social media to help raise awareness.